Buying anything via the internet has always been met with skepticism by many people.  The mere idea of putting a credit card number into a computer is not something contemplated.  Transactions by the millions are now being processed via the internet thanks to the added improvement in security over the years. Wine being sold over the internet has been met with some reluctance over the years as well.  That perception is slowly changing because people are finding that the wine they are purchasing is mostly of top quality.