The creation of makeup maven, beauty-blogger extraordinaire , and YouTube ™ sensation Lauren Luke, By Lauren Luke consists of five distinct, full-face color palettes for eyes, cheeks, and lips, containing superior shades all handpicked by Lauren to ensure each offers a wide range of looks. Need more direction? The global-internet phenom posts exclusive video tutorials (her claim to fame), where she personally demos how to get dolled, Lauren Luke style, so you can make the most out of her makeup — and yourself.